I make experts famous.

My background is in economics, and I spent more than 10 years running my family’s fish and chip shop. Then I taught myself how earned media works: how journalists think, what they need on deadline, and how to be the expert they quote.

That became Linkifi, the digital PR agency I co-founded with Nick Biggs. We pitch journalists directly and earn coverage in the publications where a mention can’t be bought.

Now the game has moved again. People ask ChatGPT, Gemini, Claude and Perplexity who to trust, so we built Total Authority to get brands named in those answers. And I started Get Famous to teach founders and experts how to do it themselves.